PROJECT TYPE Corporate Workplace
LOCATION Tullamarine, Victoria
SIZE 5,500sqm [4,500sqm Head Office, 1,000sqm Training Centre]
CUBE CONSULTANT SERVICE PROVIDED
Full Architectural Services
Interior Design Services
Cube have worked with Caterpillar at its Tullamarine facility since 2006. Projects have included the full refurbishment of a 4,500sqm Head Office, 1,000sqm Training Facility, and currently, its Spare Parts/Logistics and Distribution Centre.
Cube created a fresh and cost effective workplace solution and worked closely with Caterpillar Brand and Marketing in Singapore to integrate the key vision and value brand messages of the company. Cube custom designed graphic film treatments and wall banners, strongly reinforcing the Caterpillar brand in a fun and unique way and used the Caterpillar yellow effectively throughout the Office, Training Facility and Distribution Centre with varying degrees of intensity & extent as appropriate to the function of each space. Such a success, this interior branding template has now been adopted by other facilities worldwide. Utilising full-size Caterpillar machines in the reception area of the Training Centre created a strong, bold, and interesting space for visitors to arrive in, reinforcing the Caterpillar brand in a unique visual statement. The spaces created for Caterpillar by Cube are modern, fit-for-purpose, and reflect the industrial essence of the brand.